Achieving Marketing Analytics Harmony

The myriad of marketing channels today come with siloed reporting and custom management. Pulling together the disparate sources of data for an analysis is so complex and brittle that it doesn’t happen. See your marketing data in context by combining marketing channel, CRM, transactional and other data. To optimize ROI, you need to see the whole picture. Looker enables modern digital marketers to drive marketing operations and report on performance.

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ROI on ad-spend

Looker takes all the data from BigQuery, intelligently understands how to link all the sources together, and gives users the ability to run any type of complex analysis or report across each marketing tool. Finally, it’s possible and much more easy to answer the all important question “What is our marketing ROI”.

Customer lifetime value

Having data from all of your Google apps in one place, joined with data from other sources such as Email and layered with CRM data makes it almost easy to show the effects of a particular campaign.

You can see where you pushed a specific ad or keyword and the sales or traffic increase that came as a result of that effort.

Looker’s direct connection to this data also means there’s no wait or lag time.

Cost per conversion

Move beyond silo-ed datasets with BigQuery Data Transfer and Looker compare performance metrics in real time.

Feature rich platform service

New features and intregrations

LOOKER FOR BIGQUERY DATA TRANSFER SERVICE

See how changes on AdWords, YouTube, Google Analytics, and DoubleClick affect one another

INSTANT INSIGHT

Start exploring the data in your database right away from an intuitive, point-and-click interface

DATA ACTIONS

Take action on data right in Looker — anything from updating a budget in Adwords to changing a bid in Facebook.

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More resources

Looker Blocks for Google BigQuery Data Transfer Service
Marketing Analytics for Everyone
It seems like 2017 is the year of marketing. User retention, ROI on ad-spend, customer lifetime value, predictive lead scores, purchase affinity: sophisticated analyses such as these are transforming ...
Achieving Marketing Analytics Harmony
Learn how Looker for Google’s new BigQuery Data Transfer Service allows you, and your team, to look at all your data, together. See the bigger picture, make better decisions, and do more with data.
Data is What Makes Marketers Successful
If you can prove what is working, what is not, how the mix works together and achieves your lead and revenue goals, then you will always have a seat at the proverbial “table.”
Marketing Analytics Blocks
Looker Blocks are building blocks--pre-built pieces of code that you can leverage to accelerate your analytics. Reuse the work others have already done rather than starting from scratch...
Looker Brings Actionable Insights to Critical Marketing Data on Google Cloud Platform
... at the Google Cloud NEXT conference, Looker launched a suite of Looker Blocks designed to give marketers the tools to enhance analysis of their critical data. Compatible with Google BigQuery Data Transfer Service, Looker’s new deliver a powerful, plug-and-play platform to turn data into actionable insights so that marketing organizations can use Looker to get greater value from their data immediately.

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